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Apply for the OPTImum Retail Award!

The OPTImum Retail Award aims to celebrate independent boutique retailers by allowing them to showcase their products, stores, visions and stories to the entire optical industry.

Do you have what it takes to become the OPTImum Retailer of The Year? As a member of independent boutique eyewear industry, we want to hear about your store, vision, and most importantly, your story. 

Get your brand in front of thousands of Vision Expo attendees, social media followers and a panel of industry leaders. 

Submit your story for consideration today. 

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What is your Story?: In the form below in 500 words or less, tell your retail story which can include:

  • Pivoting post-pandemic:  What changes did you make to your business since before the pandemic
  • Community:  How do you engage with your local community to create meaningful relationships
  • Aesthetics:  Points will be assigned based on photos enclosed with this application of your retail environment.