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WHICH INSPIRATION?
At the beginning, the Heart of Musc
accord is the signature
of all for her creations.
A unique signature that turns into addiction.
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WHAT’S NEW?
PURE MUSC
• is a new for her fragrance,
the quintessence of the Heart of Musc
• offers a dual use:
1) on its own or
2) combined with a for her fragrance,
as an addictive booster.
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WHICH SCENT?
A MUSKY CHYPRE
EAU DE PARFUM
The Heart of Musc is surrounded by white flowers
(orange blossom, jasmine) and woody notes (Cashmeran)
Delicate, Sensual,
Comforting,
Addictive.
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HOW TO SELL IT?
• An addictive and sensual fragrance created around the for her Heart of Musc.
• A new for her fragrance offering a clever dual use: on its own or combined with any for her fragrances, as an addictive booster.
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NARCISO RODRIGUEZ
for her
FRAGRANCES
2003
for her
EAU DE TOILETTE
30, 50, 100 ml sprays
ELEGANT
CHYPRE FLORAL
White flowers
Catch phrase:
Let me share a secret with you…
Selling tips:
Reveal your grace with for her, an elegant, fragrance.
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2005
for her
EAU DE PARFUM
30, 50, 100 ml sprays
SENSUAL
CHYPRE FLORAL
Pêche
Catch phrase:
Let me share a secret with you…
Selling tips:
or her Eau de Parfum is an even more seductive variation of for her Eau de Toilette.
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2017
fleur musc for her
EAU DE PARFUM
30, 50, 100 ml sprays
SPARKLING
FLORAL MUSKY
Spicy Rose
Catch phrase:
Let me share a secret with you…
Selling tips:
Sparkling variation of for her, fleur musc catches the attention, to be daring and irresistible.
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2019
PURE MUSC for her
EAU DE PARFUM
30, 50, 100 ml sprays
DELICATE
CHYPRE MUSKY
Quintessence of
the Heart of Musc
Catch phrase:
Would you like to experience a pure and addictive fragrance?
Selling tips:
PURE MUSC offers a clever dual use:
• On its own: an addictive fragrance created around the addictive and sensual Heart of Musc.
• Combined with a for her fragrance: addictive fragrance booster, it magnifies the for her key notes and personalize the fragrance.
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THE for her PARFUMING RITUAL
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WHICH INSPIRATION?
REMEMBER THE STORY OF NECTAR DE PARFUM...
...The delicate drop of nectar born from the purest rose… 
It gave birth to:
A REFINED, SWEET, DELICATE EAU DE PARFUM.
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WHAT’S NEW?
The purest drop of nectar fell from the blossomed flower and gave birth to a poetic garden, made of a myriad of copper petals.
PETALE DE NECTAR THE NEW EAU DE TOILETTE
POETIC . FRESH . DELICIOUS
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WHICH SCENT?
FLORAL FRUITY
NEW EAU DE TOILETTE
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HOW TO SELL IT?
“Welcome to the Issey Miyake Candy Garden, let me offer you a petal cone!” “A DELICIOUS perfume with the flavor of a fruit and the scent of a Swirl of Rose Petals!” A FRESHER and MORE FLORAL version of the original NECTAR DE PARFUM.” 
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REFINED . FRESH . TIMELESS
FLORAL MARINE WATERY
Rose Lotus / White Flowers / Precious Woods
CATCH PHRASE
“Would you like to discover the unique scent of water on a woman’s skin?”
SELLING TIPS
“L’EAU D’ISSEY is the scent of wa ter on a woman’s skin. A refined and timeless fragrance, a classic in the perfumery.”
REFINED . SWEET . DELICATE
FLORAL FRUITY
Honey Pear / Sweet Rose / Creamy Sandalwood
CATCH PHRASE
“Would you like to discover a drop of nectar on your skin?”
SELLING TIPS
“L’EAU D’ISSEY PURE NECTAR DE PARFUM is a generous drop of nectar born from the purest rose. It’s pure nectar, taste it!”
POETIC . FRESH . DELICIOUS
FLORAL FRUITY
Honey Pear / Swirl of Rose Petals / Creamy Sandalwood
CATCH PHRASE
“Welcome to the Issey Miyake Candy Garden, let me offer you a petal cone!”
SELLING TIPS
“A DELICIOUS perfume with the flavor of a fruit and the scent of a Swirl of Rose Petals!”
FRESH . ELEGANT . TIMELESS
CITRUS MARINE WATERY
Yuzu / Cinnamon & Nutmeg / Sandalwood
CATCH PHRASE
“Do you want to live the fresh sensation of a mountain stream on your skin?”
SELLING TIPS
“L’EAU D’ISSEY POUR HOMME is a safe bet of the perfumery. It captures the freshness of yuzu and the elegance of the woods.”