h1 - Our Brand

Our Brand

h2 - We're PBS

We’re PBS

Rich Text

For almost 50 years, PBS has connected with hundreds of millions of Americans through the stories that matter to our lives. Our brand is designed to reach millions of Americans anytime and anywhere.

h2 - Our Logo

Our Logo

Rich Text

Our iconic Shield reflects our diverse community of viewers, and our letterforms are highly legible.

Our logo is made up of a Shield, Profiles, and PBS Wordmark. These elements cannot be separated.

Image

Brand mark elements of the PBS logo

H3 - Logo Versions

Logo Versions

Rich Text

There are two versions of our logo, a white logo and a blue logo. They can be used interchangeably. One logo might be used more than the other, depending on the platform and background color or graphic.

The logo .zip file contains files that have been optimized for print (CMYK and PMS) and online (RGB and hex values). For more information see logo guidelines.

h4 White logo

White Logo

Profiles are always PBS Blue

h4 blue logo

Blue Logo

Profiles are always White

H3 Logo Improper Uses

Logo Improper Uses

Rich Text

DO NOT:

Rich Text

Do not separate Profiles, Shield, and Wordmark

Rich Text

DO NOT:

Rich Text

Do not rearrange the elements, change the scale of elements, or flip or rotate the elements in the logo

PBS PBS

Rich Text

Do Not:

Rich Text

Do not typeset or recreate the Wordmark using the PBS Sans font

Rich Text

Do Not:

Rich Text

Do not stretch, distort, or add decorative effects such as emboss or drop shadow, or otherwise modify the logo

Image

Rich Text

Do Not:

Rich Text

Do not use the logo within text

Image

Rich Text

DO NOT:

Rich Text

Do not knock out Profiles of the logo or make Profiles transparent

Rich Text

Do Not:

Rich Text

Do not alter the colors of the logo

Rich Text

Do NOt:

Rich Text

Do not place or embed the logo or shield within a box or carrier shape

h2 Color

Color

Rich Text

Our primary palette consists of PBS Blue, secondary blues, and White, as well as primary and secondary accents that complement our logo. Primary accents (Teal, Yellow, and Coral) are to be used minimally to emphasize important content.

NAVY BLUE #0A145A C100 M95 Y0 K42 PMS 2757 MEDIUM BLUE #0F1E8C C100 M80 Y0 K21 PMS 280 WHITE #FFFFF C0 M0 Y0 K0 TEAL #48D3CD C49 M0 Y23 K0 PMS 3252 YELLOW #FFCF00 C0 M9 Y100 K0 PMS 109 CORAL #FE704E C0 M59 Y50 K0 PMS 2345 PBS BLUE #2638C4 C100 M65 Y0 K0 PMS 293
PBS Color Palette PBS BLUE #2638C4 C100 M65 Y0 K0 NAVY BLUE #0A145A MEDIUM BLUE #0F1E8C WHITE #FFFFF C100 M95 Y0 K42 C100 M80 Y0 K21 C0 M0 Y0 K0 TEAL #48D3CD C49 M0 Y23 K0 YELLOW #FFCF00 C0 M9 Y100 K0 CORAL #FE704E C0 M59 Y50 K0 PMS 293 PMS 2757 PMS 3252 PMS 109 PMS 2345 PMS 280

h2 Typography

Typography

Rich Text

Typography is a key element used to communicate a unified personality for PBS. Our custom PBS Sans font family is inspired by the Wordmark in our logo. It is human, contemporary, and highly legible.

Image

h2 Imagery

Imagery

Rich Text

Imagery is at the heart of our brand package and is key to everything we create. Our visual system aims to highlight and elevate the beauty of our content, introducing our audiences to new worlds through immersive experiences and storytelling.

Image

H3 We're Moving

We're Moving

Rich Text

We zoom out and reveal greater context. We also close in and find beauty in the details.

Image

h3 We're welcoming

We're Welcoming

Rich Text

We use open, simplified layouts to complement our warm and engaging tone of voice.

Image

h3 we're bright

We're Bright

Rich Text

We use a vibrant color palette and natural, luminous imagery style.

h2 FAQs

FAQs

We love that you love our brand and want to use it. The PBS logo, along with PBS Blue and PBS Sans, are trademarked and require permission for use. Please reach out to brand@pbs.org to request permission.

Yes. Please update to the standards outlined here and contact brand@pbs.org if you need guidance.

Our blue and white logos are interchangeable across digital platforms. We recommend using the blue logo on lighter backgrounds, and the white logo on darker backgrounds. Please also note guidelines for opacity within the logo guidelines, as well as specific print use guidelines.

No, our logos must be used according to the guidelines and are not open for creative interpretation.

Please contact your local member station for their independent brand guidelines.

PBS KIDS has its own Brand and Style Guidelines. Please contact brand@pbs.org for more information and PBS KIDS assets.

Shop.pbs.com is our online store, operated by PBS Distribution. Please visit to shop from our selection of branded items.

Digital producers can visit the Source. If you are a broadcast producer, please contact your programming partner or brand@pbs.org.

h2 contact

Contact

Rich Text

Have questions, or not finding the brand asset you're looking for? The Source is home to all PBS brand assets and guidelines.