For almost 50 years, PBS has connected with hundreds of millions of Americans through the stories that matter to our lives. Our brand is designed to reach millions of Americans anytime and anywhere.
Our iconic Shield reflects our diverse community of viewers, and our letterforms are highly legible.
Our logo is made up of a Shield, Profiles, and PBS Wordmark. These elements cannot be separated.
There are two versions of our logo, a white logo and a blue logo. They can be used interchangeably. One logo might be used more than the other, depending on the platform and background color or graphic.
The logo .zip file contains files that have been optimized for print (CMYK and PMS) and online (RGB and hex values). For more information see logo guidelines.
Do not separate Profiles, Shield, and Wordmark
Do not rearrange the elements, change the scale of elements, or flip or rotate the elements in the logo
Do not typeset or recreate the Wordmark using the PBS Sans font
Do not stretch, distort, or add decorative effects such as emboss or drop shadow, or otherwise modify the logo
Do not use the logo within text
Do not knock out Profiles of the logo or make Profiles transparent
Do not alter the colors of the logo
Do not place or embed the logo or shield within a box or carrier shape
Our primary palette consists of PBS Blue, secondary blues, and White, as well as primary and secondary accents that complement our logo. Primary accents (Teal, Yellow, and Coral) are to be used minimally to emphasize important content.
Typography is a key element used to communicate a unified personality for PBS. Our custom PBS Sans font family is inspired by the Wordmark in our logo. It is human, contemporary, and highly legible.
Imagery is at the heart of our brand package and is key to everything we create. Our visual system aims to highlight and elevate the beauty of our content, introducing our audiences to new worlds through immersive experiences and storytelling.
We zoom out and reveal greater context. We also close in and find beauty in the details.
We use open, simplified layouts to complement our warm and engaging tone of voice.
We use a vibrant color palette and natural, luminous imagery style.
We love that you love our brand and want to use it. The PBS logo, along with PBS Blue and PBS Sans, are trademarked and require permission for use. Please reach out to firstname.lastname@example.org to request permission.
Our blue and white logos are interchangeable across digital platforms. We recommend using the blue logo on lighter backgrounds, and the white logo on darker backgrounds. Please also note guidelines for opacity within the logo guidelines, as well as specific print use guidelines.
No, our logos must be used according to the guidelines and are not open for creative interpretation.
Please contact your local member station for their independent brand guidelines.