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  • Innovation in beef demand

    Research based value is something the Missouri Beef Industry Council says the checkoff provides. Julie Harker spoke with Missouri cattle farmers Jim McCann and Wayne Vanderwert about how checkoff funding translates into higher demand for beef. To learn more about how beef checkoff dollars are being used, here.

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  • Beef checkoff return on investment

    Funds distributed from the beef checkoff are intended to increase demand for beef in the U.S. and across the globe through consumer marketing programs. Dr. Henry Kaiser of Cornell University says that's exactly what is happening. He spoke to Julie Harker about the positive return the beef industry gets from every dollar spent in the checkoff. Learn more about the checkoff and investments made here.

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  • Expanding beef demand

    The Missouri Beef Checkoff works to expand knowledge and education in order to reach a broader audience of consumers. Julie Harker spoke with Charles Bassett, cattle producer and Mark Russell, Executive Director of the Missouri Beef Industry Council about how checkoff dollars are used to expand Missouri beef's footprint. Learn more about the beef checkoff here.

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  • The science behind your food

    A new interactive exhibit will open this summer at the St. Louis Science Center that will work to educate visitors about the science and technology behind food production. Julie Harker spoke to Jim McCann, Missouri cattle farmer and Bert Vescolani, President and CEO of the Saint Louis Science Center, about the project that was partially funded through the checkoff.

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  • Next generation beef love

    The Missouri Beef Industry Council is engaging with young adults and families in Missouri on YouTube, by sharing ideas to bring beef to the table. Julie Harker talked with Mark Russell, Executie Director, about engaging with millennials to build positive perceptions of beef.

    Here's one of the many tasty recipes made with beef:

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  • Field trip education

    Greg Buckman, Missouri cattle farmer, hosts third graders for tours of his farm as part of the program Agriculture Education on the Move. He talked with Julie Harker about some of what children learn when they visit. The Missouri Beef Council is an important part of the program because it supplies materials that help enhance the experience.

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  • Nutritional education on the move

    One way the Missouri Beef Industry Council promotes a healthy and active lifestyle is through the Missouri Beef Running Team. Team Beef works to educate people about the importance of incorporating lean beef into their diets. Julie Harker spoke with runner Nick Hayden about his experience with the group. Learn more about Team Beef.

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  • The best holiday roasts

    The Missouri Beef Industry Council is marketing different ways to prepare beef. Julie Harker spoke with Jared Simpson, cattle operator, about how the council supports his operation by educating consumers and building relationships with other organizations across the ag industry.

    Holidays are all about friends, family and delicious food. And if a roast is the first thing that comes to mind when thinking about what to serve those very special friends and family, look no further!

    Toast with your Roast

    MO Wine pairs beautifully with beef across the board, especially when you add complimentary sauces that match your beef dish. The flagship wine of our state, Norton, is best paired with beef dishes like roast for your holiday toast. The Missouri Wine and Grape Board partners with the Missouri Beef Industry Council with Pasture to Plate Tours across the state, educating key influencers about the life cycle of beef.

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  • Hands on learning

    Elementary school students are exeriencing hands-on learning in the classroom thanks to a project called Agriculture Education on the Move. It's a ten-week long course that teaches students about today's agriculture and where their food comes from. Julie Harker visited with teachers and students at one of the participating schools.

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  • Investing in beef education

    The Missouri Beef Industry Council offers grant funding to high schools for beef education. Julie Harker visited Boonville High School and talked with students about the pasture to plate education they've received.

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