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To most, business is rules. Titles. Boardroom rules. Dress rules. Business in a box.

However new business thinking has new rules...sometimes no rules. A premium sport shirt collection designed for the evolving style of young professionals everywhere. PRIM + PREUX™ combines smart, fresh styling with premium materials and craftsmanship.

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PRIM + PREUX™ has been created for professionals unafraid to make a relaxed fashion statement – in the boardroom, in the clubhouse, even at a dinner date...business or pleasure.

PRIM + PREUX™ believes that comfort and confidence are not mutually exclusive. And that what you wear should reflect your individuality...not uniformity. From soft Pima cotton to crisp, modern blends to select cuts and colors; they have uniquely styled, crafted and finished every garment to a higher standard – for the new business preuxfessional. 

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