A well-designed, strategically-placed pop-up can take a website visitor from “just browsing” to making a purchase or signing up for your email marketing list. Pop-ups help ensure customers leave your website with something of value and move them along your sales pipeline. Win-win!
In this guide, we’ll walk through the magic of exit intent pop-ups - including how to set up and embed a pop-up campaign of your own.
Consider what goals you are trying to achieve.
Sometimes folks are pulled away from a purchase-in-progress. Maybe they’ve had a change of heart or decided to look elsewhere for a better price. A well-timed pop-up can hook your visitor before they get all the way out the door.
Improving your site’s conversion rate:
Statistically, the longer a person stays on your website, the higher the chance that you’ll convert them - whether you’re trying to get them to sign up as a subscriber, make a purchase, or achieve any number of different goals you might have. Giving your visitors a reason to stick around helps push them towards those ends.
Acquiring your visitors’ details:
Maybe you aren’t able to prevent the visitor from leaving your site. It happens! Before visitors take off, try to capture their information (especially their email address) so you can use email marketing to draw them back to the site at a later date.
The most effective pop-ups are those that provide something of value to your visitor. With that in mind, offering a discount or a coupon code in a pop-up can turn a potential abandonment into a conversion. ShortStack provides an easy way to integrate coupon codes into your pop-up campaign.
While there are many ways you can distribute coupon codes within ShortStack, we’ll walk through how to set up coupon code distribution using the Exit Pop-Up template. In this example, the coupon codes you distribute will be sent to your visitors via email.
Before we jump into campaign building, you’ll want to create your list of unique codes:
Note: The codes you create aren’t restricted to any given syntax. They can be completely unique/random, or they can be specific. However, individual codes must be less than 256 characters long. ShortStack issues codes in the order they are uploaded, from the top of the list to the bottom of the list.
If you would like to distribute the same code more than once, then make sure to include that code as many times on your list as you would like it to be distributed. For example, if you wanted the code/prize “COMEBACK10” to be distributed 10 times, then you need to include “COMEBACK10” 10 separate times on your list.
Now that you have your code list created, you can jump into ShortStack and start building your campaign.
Note: The Exit Pop-Up template is being used as an example. You can add the code distribution feature to any campaign and embed any campaign on your website as a pop-up.
Note: For help with styling your campaign, be sure to watch our How to Use The Style Panel video, available on our YouTube channel.
Now your campaign is exactly like you want it to be and your custom coupon codes are ready to distribute. Next you’ll publish your campaign and add it to your site as a pop-up:
Note: Curious about the other pop-up options you’re seeing in the Advanced Settings section? Read more about them in our Embed Your Campaign as a Pop-Up on Your Website help doc.
Note: Do you need help figuring out where to place the embed code on your website? Our How to Embed Campaigns in Common Website Builders documentation has you covered.
You’re done on the ShortStack end of things. Go to your website and test it out to make sure the pop-up appears when you expect it to.
With your exit intent pop-up in place, you should start to see your conversion numbers creep up. The email addresses you’ll collect will allow you to do some follow-up marketing and get folks to return to your site; leading to even more conversions down the line. Of course, if you need to make any changes to your pop-up (including swapping out the code list, if needed), you’d just need to revisit the Campaign Builder to make your changes, then click the Publish Changes button.
On the topic of following up, are you looking to be a little savvier when it comes to your email marketing? We have some tips and tricks for you over on the ShortStack blog - check out 9 Clever Email Marketing Tricks to Convert Customers, and get folks visiting (and converting) time and time again.
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