DESCRIPTION

This is a 4-week training program for beginner Facebook advertisers who are looking to learn the basics necessary to find success.

One of the primary reasons that Facebook ads succeed or fail comes to targeting. You can craft the greatest ad, but you won't succeed if it reaches the wrong audience. As a result, the focus of this program is on targeting.

This 4-week program consists of the following four 60-minute webinars:

• Audience Insights: Finding Your Audience
• Email Custom Audiences: Find Your Customers
• Lookalike Audiences: Find Similar People
• An Introduction to Power Editor

Each webinar will be live (recordings will be made available), and include a presentation, Q&A and assignment to hold you accountable.

DESCRIPTION

This is a 4-week training program for intermediate Facebook advertisers who are looking to move beyond the basics and begin to master more advanced techniques.

Most advertisers struggle once they move beyond the basics of boosting posts and creating simple ads. In order to advance, they need to utilize more advanced targeting techniques as well as have a better understanding of results and how to optimize based on those results.

This 4-week program consists of the following four 60-minute webinars:

• Website Custom Audiences: Target Visitors
• Advanced Targeting Techniques
• Facebook Ad Reports: Analyzing Results
• Canvas: Create an Interactive Experience

Each webinar will be live (recordings will be made available), and include a presentation, Q&A and assignment to hold you accountable.

The intermediate program also includes all replays from the 4-week program for beginners. The topics for those recordings are as follows:

• Audience Insights: Finding Your Audience
• Email Custom Audiences: Find Your Customers
• Lookalike Audiences: Find Similar People
• An Introduction to Power Editor