For sixteen years, WLBT’s Power of Pink has supported the community and its fight against breast cancer.

Both women and men can get breast cancer, though it is much more common in women. Breast cancer is the most common cancer among women in the United States. Through WLBT's Power of Pink and partnering with Baptist, we have made it our mission to equip the public with breast cancer warning signs, education, latest treatment options, technology, fundraiser efforts , event and so much more, because “Early Detection is the Best Protection."