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Holiday Contest Planning Guide


 If it's helpful to jot down some notes, print this page.

 What type of contest do you want to run?

 Photo-vote [get free template]

 Hashtag [learn more]

 Instagram Photo Vote [get free template]

 Sweepstakes [get free template]

 Simple Sweepstakes [get free template]

 Refer-a-Friend [get free template]

 Facebook Sweepstakes [get free template]

 Vote to Enter Sweepstakes [get free template]

 Story Contest [get free template]

What are your goals?

What are the desired outcomes of your contest? Limit yourself to two or three (at the most) SMART goals. A smart goal is one that is Specific, Measurable, Attainable, Realistic and Timely. For example, your top goal could be to collect 100 new email addresses, or 50 pieces of user-generated content.

Goal #1:__________________________________________________

Goal #2:___________________________________________________

Goal #3:___________________________________________________


How long will the contest run? 



How will you leverage the user-generated content and contacts you collect?




Have you chosen the right prize for your contest?

Prizes can get people excited about your contest. The prize must be relevant to your brand, but it doesn't have to be expensive. In fact, our research has shown that relevancy is more important than value. 

What are some products or services you think would excite your customers?




Have you created terms and conditions for your contest?

There are many rules and regulations you'd be wise to know about before hosting a contest. We've created a comprehensive guide you can use for reference here.

Have you created a promotion plan for your contest?

Even the best contests are more successful when they're promoted well. Use a combination of free and paid advertising, as outlined in "46 Ways to Get the Word Out."